Marketing gurus as well road side vendors know that value of good advertising. It won’t be an exaggeration to say that Advertising is what makes a business successful. Every industry and professional takes help of advertising to make people aware of their products or services. Be it a real estate agent, Shoe Company, fast food chain or a superstore, all invest heavily in advertising.
You must have noticed that some companies with not that great product or services are successful and very popular. In fact there are other companies which are selling similar and many times better services/products but are not that successful or have not caught the imagination of clients. Have you ever wondered why Pepsi or McDonalds’s are such popular brand regardless of the fact that the products are not exactly top of the line? The answer lies in their marketing and advertising.
Advertising is the key to any business’s success. Whenever a company cuts down on advertising budget, a dip in sales and revenue is slow seen immediately. This is the sole reason why you see advertisement all around you. Every second of the day we are bombarded by advertisement. Switch on television, you will see constant stream of ads. Go to watch a movie and you will see product placement. Listen to radio and advertisements are there also. Websites are also filled with ads vying for your attention. While driving you will see billboards everywhere – buildings, buses, streetlights. Every imaginable place is fit for advertisements.
Even if you won’t be able to afford to a BMW all your life, you know about it latest series. All thanks to advertisements in T.V. or magazines. You may probably identify lot of products just by their logo just because you see their ads throughout the day. Some of the most recognizable logos belong Coco Cola, McDonald’s, Nike, Google, BMW etc. All have built up their brand image and recognition by incessant advertisement on all forms of media.
For a budding Entrepreneur Advertising is even more important. S/he is a new entrant in the industry with no previous background, almost zero brand value and no recognition. For success, an entrepreneur has to undertake a publicity campaign to make the target audience about the products and services. Advertising can be in many forms. At the most basic level, it may mean flyers, brochures and business cards. Business cards can be a very cheap and effective form of advertising. Give out business cards to as many people as possible. Same steps for the flyers and brochures. This should be a continuous process. Let everyone know about your business. Other forms of advertising can ads in local magazines, sponsoring a local event, hoardings etc.
One newer method of advertisings is the internet. Banners and text links on websites can be very effective in bringing more customers. Google AdSense is one such popular adverting method. The bottom line is advertising is a never ending cycle which needs to be conducted consistently and diligently if a business wants to succeed.