Internet Jobs

Advertise For Success

Marketing gurus as well road side vendors know that value of good advertising. It won’t be an exaggeration to say that Advertising is what makes a business successful. Every industry and professional takes help of advertising to make people aware of their products or services. Be it a real estate agent, Shoe Company, fast food chain or a superstore, all invest heavily in advertising.

You must have noticed that some companies with not that great product or services are successful and very popular. In fact there are other companies which are selling similar and many times better services/products but are not that successful or have not caught the imagination of clients. Have you ever wondered why Pepsi or McDonalds’s are such popular brand regardless of the fact that the products are not exactly top of the line? The answer lies in their marketing and advertising.

Advertising is the key to any business’s success. Whenever a company cuts down on advertising budget, a dip in sales and revenue is slow seen immediately. This is the sole reason why you see advertisement all around you. Every second of the day we are bombarded by advertisement. Switch on television, you will see constant stream of ads. Go to watch a movie and you will see product placement. Listen to radio and advertisements are there also. Websites are also filled with ads vying for your attention. While driving you will see billboards everywhere – buildings, buses, streetlights. Every imaginable place is fit for advertisements.

Even if you won’t be able to afford to a BMW all your life, you know about it latest series. All thanks to advertisements in T.V. or magazines. You may probably identify lot of products just by their logo just because you see their ads throughout the day. Some of the most recognizable logos belong Coco Cola, McDonald’s, Nike, Google, BMW etc. All have built up their brand image and recognition by incessant advertisement on all forms of media.

For a budding Entrepreneur Advertising is even more important. S/he is a new entrant in the industry with no previous background, almost zero brand value and no recognition. For success, an entrepreneur has to undertake a publicity campaign to make the target audience about the products and services. Advertising can be in many forms. At the most basic level, it may mean flyers, brochures and business cards. Business cards can be a very cheap and effective form of advertising. Give out business cards to as many people as possible. Same steps for the flyers and brochures. This should be a continuous process. Let everyone know about your business. Other forms of advertising can ads in local magazines, sponsoring a local event, hoardings etc.

One newer method of advertisings is the internet. Banners and text links on websites can be very effective in bringing more customers. Google AdSense is one such popular adverting method. The bottom line is advertising is a never ending cycle which needs to be conducted consistently …

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Home Business

Are You Self Employed Or a Business Owner?

Essentially, businesses are systems that generate income regardless of the fact that you are working or not. On the other hand, a freelancer or self employed gets money only when s/he works. But setting up a business is much difficult or a long drawn affair. A business needs capital to start whereas many freelancing jobs just need your abilities and skills. The key differentiator is the fact that while both models generate money, while Business is capable to run itself, a freelance job pays only when you are working.

Many freelancers eventually get in to business. Once they understand the intricacies of the industry and have sufficient sources of funds, they venture in to business. A person can hire employees and offer more services. The employees will help in sharing your burden and even allow you to take up more business. Your business will run even while you are not on the clock. And your income won’t depend solely on the number of hours you out in.

Often, the main stumbling block in the transition from a freelance job to business is the lack of business skills. Business needs knowledge of lot other things except your job. While setting up a business you may have to face legal hurdles. You may also have to understand taxation issues and also management problems. Getting a grip on these matters may need extensive study and research. An easier way is to get a mentor who can guide you. Ideally, find a person who is in the same industry as yours and has himself tackled all these issues. Learning from other people’s experience and mistakes is a good way to setting your business without much hassle. The mentor can be your relative, friend or business leaders. Read their biography and books. Research how they became so successful. Imbibe their business principles and ethics. If you have a relative or acquaintance that is in the same industry then you can also try to do internship there. This will help you in learning the tricks of the trade in a quick time. You will learn from an accomplished businessman by just observing them, their habits and work ethics. You will get to know more about Business Management when you are actually in the presence of successful businessmen.

Many times, an industry is dominated by established companies who have many years of experience, resources, reputation and goodwill. Competing with them can be a futile exercise if you don’t have any radically different business plan or lot of resources. Putting your efforts in such business ventures is one sure shot way of financial ruin and business failure. When faced with such scenarios, the best option is to think about franchise business. Many companies have very successful and established franchise business models. McDonalds is one such company. Though, you may have to invest huge sum initially, there much greater probability of success due to the model and know-how available. Other benefits are that you will immediately get …

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